Although colleges and universities are centers for higher learning, they are still very much a business that generates revenues based on their customers’ (students’) experience and public perception. Managing a campus can be difficult especially since it’s a 24/7 effort. Feedback offers a quick and easy way for students, faculty, and visitors to alert you and your staff about issues that arise allowing you to quickly resolve the issues before they escalate. Furthermore, with the growing popularity of online schools, keeping a safe, clean and welcoming campus is crucial to your continued success and growth.
According to a 2020 satisfaction analysis, 55% of enrolled students in private universities (46% for public) stated the experience they received at their institution was not worth the investment. With so many other options available to students, universities cannot continue to survive on those low satisfaction metrics.