ROI Calculator

What does one bad experience actually cost your university?

Enter your numbers below to see the true cost of one bad student experience — and the monthly upside of getting it right.

# of Students you see per month
The calculator

Enter your numbers.
See the true cost.

Every figure updates the moment you type. No submit button. No delay.

1

The cost of losing one student

Your inputs
Total revenue one loyal student generates over their entire relationship with your university.
$
How many friends & family does an unhappy student warn? Typically 9–15.
people
Of those warned, how many stay away?
50% is conservative.
%
Avg. number of people who view a single 1-star Google review for a university.
people
The breakdown
Lost student
They transfer out. Full tuition, housing, and alumni giving — gone.
$18,000
Word-of-mouth damage
3 students who will never walk in.
$54,000
1-star review reach
Est. 700 people will see that review before it's ever addressed.
Immeasurable
Every future customer who searches your university will see it first.
The real cost of losing 1 student
$72,000
Not including the reputational damage of a 1-star review seen by an estimated 700 people
2

The value of 5-star reviews

Your inputs
Pulled from the top of the page — editing here updates it up there too, and vice versa.
customers
%
$
Total monthly value of 5-star reviews
$36,000
Based on the above information

How much would you pay to find out about the failed experience in real time — and have a chance of winning that customer back?

Real Time Feedback provides you and your team with
The student's info
Name, email, and cell — everything you need to reach out personally.
Specifically why
Their exact words — not a guess — so you can respond with real context.
Upset level 1–5
Know exactly how urgent the situation is before you pick up the phone.
Who they worked with
Pinpoint which team member or department needs attention.
A crafted response
AI-assisted messaging tailored to the situation — ready to send immediately.

What if you knew
before they left?

Imagine that student right now — about to drive away, never to return, ready to warn everyone they know. Real Time Feedback sends them a short text immediately after their visit. If they're unhappy, you know privately — before they've posted a review, before they've told a soul.

That window — seconds to minutes — is the only moment you can change the outcome.

See how it works
1
Customer receives a short post-visit text
A simple rating request at the right moment. Students share what they would not say in person.
2
Negative ratings go directly to management
Unhappy students share feedback privately. Your department head is alerted immediately.
3
You reach out and win them back
A fast, personal response turns a detractor into a loyal student — before word-of-mouth damage begins.
4
Happy students leave 5-star reviews
Satisfied students are directed to Google and Niche — where prospective students and parents decide.
A final thought

It's called the service
recovery paradox.

The simplest explanation: a student whose problem was handled really well ends up more loyal than a student who never had a problem at all.

In other words, a great recovery can leave a stronger impression than a flawless experience.

See Real Time Feedback in action