Know What Fans Need Before the Moment Is Gone.
Give fans a direct line to your venue, turn every seat into a digital touchpoint, and surface urgent issues while your team can still act.
Real Time Feedback helps stadiums, arenas, and live-event venues capture fan feedback during the event, route operational issues to the right teams, connect every seat to assistance and commerce through Guest Zone, escalate critical feedback with Keyword Alerts, and turn high-intent website visitors into real text conversations with Web-to-Text.
A fan reports a cleanup issue without leaving the seat.
Turn every interaction into an opportunity for growth and success.
5-star reviews
Customers retained
Engagement rate
The Fan Journey
How Real Time Feedback Supports Fans Throughout the Entire Event Journey
Real Time Feedback helps stadiums and venues connect with fans before, during, and after events through Web-to-Text conversations, real-time fan feedback, and convenient digital touchpoints. From reporting operational issues instantly with Trigger Codes™ and identifying potential safety and security concerns through Risk Radar to connecting every seat with feedback, in-seat dining, merchandise, and event-specific experiences through Guest Zone, RTF empowers venue teams to respond faster, improve operations, and deliver exceptional fan experiences.
Web-to-Text lets fans start an SMS conversation directly from the venue website, making it easy to ask about tickets, parking, accessibility, event details, premium seating, and other questions before they arrive.
Trigger Codes™ use pre-programmed QR codes to report specific venue issues in seconds, immediately routing alerts to the appropriate operations, concessions, maintenance, or guest-services team.
On-Site Insights™ lets fans report issues from seating areas, concourses, concessions, and restrooms, giving venue teams the location and details they need to respond before the event ends.
Risk Radar turns incoming fan feedback into a live view of emerging venue risk, helping teams identify concerning patterns, locations, and issues early and focus attention where intervention may be needed most.
Potential security escalation
A fan reported an escalating confrontation near Section 118 during the event.
“There’s a fight starting near Section 118 and security hasn’t arrived.”
Feedback indicates a possible guest-conduct and security issue developing inside the seating area.
Dispatch security to Section 118 and review the full interaction immediately.
Guest Zone turns every seat into a permanent QR- and NFC-enabled fan touchpoint, carrying section, row, and seat context while connecting fans to feedback, food and beverage, merchandise, and event-specific experiences.
Your venue should not have to wait until after the event to find out something went wrong.
Real Time Feedback gives stadium and venue teams direct fan touchpoints throughout the event journey, helping staff capture issues in the moment, route urgent concerns to the right team, improve the fan experience while there is still time to act, and create more opportunities to turn great experiences into lasting loyalty.
Turn Every Seat Into a Fan Experience.
Guest Zone gives every seat a permanent QR- and NFC-enabled touchpoint that connects fans directly to the experience around them. No app download. No searching. Just tap or scan.
See the Fan Experience While the Event Is Still Happening
In a stadium or live-event venue, a small issue can affect hundreds of people before a post-event survey ever reaches your team. On-Site Insights™ gives fans and employees a simple way to report concerns from seating sections, concourses, concessions, restrooms, entrances, and other high-traffic areas so venue teams can see what needs attention in real time.
Live events move too quickly to discover guest frustrations after everyone has gone home. Giving fans and employees a direct line to venue operations creates another set of eyes and ears throughout the building, helping teams identify issues earlier, respond while the experience can still be improved, and turn recurring feedback into better event operations.
See How Venues Win Back Unhappy Fans Before They Leave
Make Reporting a Venue Issue as Easy as Scanning a Code
Trigger Codes™ are pre-programmed QR codes designed for fast, repeatable operational alerts. Place them where common issues happen and a fan or employee can send the exact message your team needs with a single scan — no app, no account, and no typing. The right person knows what happened and where, so the problem can be handled before it affects more guests.
Restroom Needs Attention
Not every venue problem needs a full feedback form. Sometimes operations simply needs to know that a spill needs attention, a restroom supply is empty, an escalator needs service, or a fan needs help. Trigger Codes™ remove the effort that often keeps those small but important issues from being reported. Because each code is tied to a specific issue and location, alerts arrive with useful context instead of forcing venue teams to investigate a vague complaint after the fact.
DO YOU KNOW YOUR VENUE’S REPUTATION SCORE?
Get a comprehensive analysis of your online presence with ratings from Google, Yelp, Facebook, and more.
Turn Website Interest Into a Real Text Conversation
Web-to-Text turns a website inquiry into an ongoing text conversation without changing how your team works. Management can be notified of new inquiries by email, text, or only inside the Real Time Feedback backend. Your team responds from the RTF dashboard, and the customer receives that response as a text message — allowing the conversation to continue by SMS throughout the entire customer journey.
with a Team Member
Thanks for contacting American Airlines Center! A team member will respond to you as soon as possible.
Hi Matt! Absolutely. We have 2 options I can walk you through. Are food and beverage packages important for your group?
Spot High-Risk Fan Feedback Before It Escalates
Risk Radar uses AI to continuously analyze private fan feedback and public reviews for language that may signal a lawsuit, regulatory complaint, or serious escalation. When a high-risk signal appears, Real Time Feedback can immediately alert the appropriate corporate, legal, or venue leadership contacts with the context they need to assess the situation and respond quickly.
The line at the north concession stand is moving really slowly.
I slipped near Section 112 and hurt my wrist. If this isn't resolved, I'll be contacting an attorney.
It took more than an hour to get out of the parking lot after the show.
Detected AI Escalation
Attorney Contact Mentioned
Most fan feedback belongs in the normal venue operations workflow. A message that may indicate legal action, a regulatory complaint, or another serious escalation does not. Risk Radar adds an AI-powered detection and escalation layer across private feedback and public reviews, helping the right people see potentially high-risk situations sooner and giving them the context needed to determine the appropriate next step.
What One Bad Experience Really Costs Your Stadium or Venue
Enter your numbers and watch the true cost add up line by line then see the monthly upside of turning happy fans into 5-star reviews.
Second Chance Alert™
Second Chance Alert™ gives your team the moment most businesses miss.
When someone who previously had an issue returns, your team should know. Second Chance Alert™ notifies designated managers with the context they need to win that customer back, make the next experience exceptional, and show that their feedback actually mattered.
- Know when a customer with a previous issue comes back.
- Give managers the name, contact number, prior feedback, and response history.
- Turn a return visit into a personal recovery moment before they leave again.
Customer with a Previous Issue Returned
Your manager is alerted with the context needed to create a better experience while the customer is back at your dealership.
The Complete Fan Experience & Reputation Platform for Stadiums and Live Event Venues
A powerful platform built for stadiums, arenas, and entertainment venues to capture real-time fan feedback during events, address operational issues immediately, and consistently generate more 5-star reviews that strengthen reputation and drive future attendance.
Marketing Messages
Marketing Messages allows venues to stay connected with fans after the event ends. Automated SMS or email follow-ups can thank fans for attending, promote upcoming games or concerts, share exclusive offers, or request feedback about their experience. These ongoing touchpoints help keep fans engaged, strengthen loyalty, and encourage repeat attendance.
AI Monthly Reporting
AI Monthly Reporting analyzes fan feedback and online reviews each month to uncover trends in the overall event experience. The system identifies recurring operational issues related to seating areas, concessions, crowd flow, restrooms, or facility operations, and provides clear recommendations for improvement. Venue operators receive an easy-to-understand summary of fan sentiment along with actionable insights to improve future events.
Customer Generated Content
Customer Generated Content makes it easy for stadiums and venues to capture authentic fan reactions after memorable events. Fans can quickly submit short video testimonials or written feedback about their experience at a game, concert, or live event. These genuine fan stories can then be shared on your website and social channels to build excitement, strengthen credibility, and encourage future ticket sales.
How American Airlines Center Saved 4,926 Negative Guest Experiences in Real Time
Stadium and Venue Fan Experience & Review Management FAQs
Common questions from stadium and venue operators about improving fan experience, capturing real-time feedback during events, increasing positive reviews, and protecting their online reputation.
Ready to Elevate the Fan Experience at Your Stadium or Venue?
Join stadium and venue operators nationwide who use Real Time Feedback to resolve fan issues during live events, increase 5-star reviews, and deliver memorable experiences that keep fans coming back for every game, concert, and event.