ROI Calculator

What does one bad experience actually cost your retail store?

Enter your numbers below to see the true cost of one bad shopper experience — and the monthly upside of getting it right.

# of Shoppers you see per month
The calculator

Enter your numbers.
See the true cost.

Every figure updates the moment you type. No submit button. No delay.

1

The cost of losing one shopper

Your inputs
Total revenue one loyal shopper generates over their entire relationship with your retail store.
$
How many friends & family does an unhappy shopper warn? Typically 9–15.
people
Of those warned, how many stay away?
50% is conservative.
%
Avg. number of people who view a single 1-star Google review for a retail store.
people
The breakdown
Lost shopper
They start shopping elsewhere. Repeat purchase revenue, gone.
$900
Word-of-mouth damage
3 shoppers who will never walk in.
$2,700
1-star review reach
Est. 450 people will see that review before it's ever addressed.
Immeasurable
Every future customer who searches your retail store will see it first.
The real cost of losing 1 shopper
$3,600
Not including the reputational damage of a 1-star review seen by an estimated 450 people
2

The value of 5-star reviews

Your inputs
Pulled from the top of the page — editing here updates it up there too, and vice versa.
customers
%
$
Total monthly value of 5-star reviews
$1,500
Based on the above information

How much would you pay to find out about the failed experience in real time — and have a chance of winning that customer back?

Real Time Feedback provides you and your team with
The shopper's info
Name, email, and cell — everything you need to reach out personally.
Specifically why
Their exact words — not a guess — so you can respond with real context.
Upset level 1–5
Know exactly how urgent the situation is before you pick up the phone.
Who they worked with
Pinpoint which team member or department needs attention.
A crafted response
AI-assisted messaging tailored to the situation — ready to send immediately.

What if you knew
before they left?

Imagine that shopper right now — about to drive away, never to return, ready to warn everyone they know. Real Time Feedback sends them a short text immediately after their visit. If they're unhappy, you know privately — before they've posted a review, before they've told a soul.

That window — seconds to minutes — is the only moment you can change the outcome.

See how it works
1
Customer receives a short post-visit text
A quick rating request after their visit. Simple, respectful, and surprisingly effective.
2
Negative ratings go directly to management
Unhappy shoppers share feedback privately. Your store manager is alerted in real time.
3
You reach out and win them back
A fast, personal response turns a detractor into a loyal shopper — before word-of-mouth damage begins.
4
Happy shoppers leave 5-star reviews and spend more money
Satisfied shoppers are automatically directed to Google — building the reputation that drives foot traffic.
A final thought

It's called the service
recovery paradox.

The simplest explanation: a shopper whose problem was handled really well ends up more loyal than a shopper who never had a problem at all.

In other words, a great recovery can leave a stronger impression than a flawless experience.

See Real Time Feedback in action