A medical facility’s success or failure can oftentimes be dictated solely based on its online reviews. Trigger-happy patrons will give you a one-star review simply for making them wait 5 minutes too long to see their physician.
Although other factors can influence a bad review, most issues can and should be handled while the patient is still on-site.
Today’s tech-savvy patients are intimidated by face-to-face confrontation and would rather complain online than handle the issue while in your office.
Feedback helps solve both problems by delivering private feedback in real-time and allowing patients to express their opinion without the awkward “I need to speak with whoever is in charge” request.