ROI Calculator

What does one bad experience actually cost your hotel?

Enter your numbers below to see the true cost of one bad guest experience and the monthly upside of getting it right.

# of Guests you see per month
The calculator

Enter your numbers.
See the true cost.

Every figure updates the moment you type. No submit button. No delay.

1

The cost of losing one guest

Your inputs
Total revenue one loyal guest generates over their entire relationship with your property.
$
How many friends & family does an unhappy guest warn? Typically 9–15.
people
Of those warned, how many stay away?
50% is conservative.
%
Avg. number of people who view a single 1-star Google or TripAdvisor review for a hotel.
people
The breakdown
Lost guest
They book elsewhere next trip. Repeat stays and loyalty, gone.
$12,000
Word-of-mouth damage
6 warned prospects who will never walk in.
$72,000
1-star review reach
Est. 800 people will see that review before it's ever addressed.
Immeasurable
Hotel reviews on Google and TripAdvisor are read by hundreds before every booking decision.
The real cost of losing 1 guest
$84,000
Not including the reputational damage of a 1-star review seen by an estimated 800 people
2

The value of 5-star reviews

Your inputs
Pulled from the top of the page — editing here updates it up there too, and vice versa.
guests
%
$
Total monthly value of 5-star reviews
$1,710
Based on the above information

How much would you pay to find out about the failed experience in real time — and have a chance of winning that guest back?

Real Time Feedback provides you and your team with
The guest's info
Name, email, and cell — everything you need to reach out personally.
Specifically why
Their exact words — not a guess — so you can respond with real context.
Upset level 1–5
Know exactly how urgent the situation is before you pick up the phone.
Who they worked with
Pinpoint which team member or department needs attention.
A crafted response
AI-assisted messaging tailored to the situation — ready to send immediately.

What if you knew
before they left?

Imagine that guest right now — lying in their room frustrated, opening TripAdvisor. Real Time Feedback sends them a private feedback request before they go public. You get the chance to send someone up and turn a 1-star into a loyal return guest.

That window — seconds to minutes — is the only moment you can change the outcome.

See how it works
1
Guest receives a real-time feedback text
A simple rating request sent during or after their stay. Guests respond — especially when something is wrong.
2
Negative ratings go directly to management
Unhappy guests share their feedback privately — not on Google. Your front desk manager is alerted before checkout.
3
You reach out and win them back
A fast, personal response turns a detractor into a loyal guest — before word-of-mouth damage begins.
4
Happy guests leave 5-star reviews and book again
Satisfied guests are automatically directed to Google and TripAdvisor — where booking decisions are made.
A final thought

It's called the service
recovery paradox.

The simplest explanation: a guest whose problem was handled really well ends up more loyal than a guest who never had a problem at all.

In other words, a great recovery can leave a stronger impression than a flawless experience.

See Real Time Feedback in action