The Fan Experience Platform

One Placard. Every Seat. Every Event.

Turn every seat in your stadium, arena, convention center, or live-event venue into a branded digital touchpoint for fan assistance, ordering, merchandise, event information, feedback, sponsorships, and more—without requiring an app.

✓ No app required
✓ Exact seat identification
✓ Event-specific experiences
Guest Zone phone experience
LIVE OPERATIONS ALERT Spill reported SEC 112 · ROW 8 · SEAT 14
Guest Zone NFC and QR seat placard Tap or scan from any seat
The Venue Challenge

Fan experience problems move fast.
Most venue systems do not.

When fans cannot quickly report a problem, make a purchase, or find information, the venue loses the opportunity to fix the moment—and often leaves revenue and loyalty behind.

01

No Real-Time Visibility

Spills, broken seats, service delays, and safety concerns can remain invisible until the fan has already left frustrated.

02

Too Much Fan Friction

Fans should not have to leave their seats, hunt for an employee, or download another app just to get help or access event services.

03

Revenue Left in the Stands

Food, beverage, merchandise, raffles, ticket offers, and sponsorship engagement decline when the path to action is slow or buried.

Venue employee assigning a Guest Zone placard to a stadium seat with a smartphone
Guest Zone placard mounted to a venue seat
BUILT FOR THE VENUE Adhesive or screw-mount installation
One Permanent Touchpoint

One placard creates a complete digital experience.

Each durable, QR- and NFC-enabled placard is assigned to a specific section, row, and seat. From that point forward, every tap or scan opens the correct branded experience and attaches the fan’s location whenever assistance is requested.

1
Mount the Placard

Install it once on virtually any seat type.

2
Assign the Seat

Scan and save the section, row, and seat number.

3
Go Live

Fans instantly access the active event experience.

∞

The placard never needs to change. The digital experience can update for every game, concert, convention, or special event.

The Fan Experience

Everything a fan needs.
Right from their seat.

A single tap or scan opens a fully branded experience built around the event happening right now.

GZ
GUEST ZONEHOME TEAM vs. RIVALS
SEC 112 · ROW 8 · SEAT 14
! FAN ASSISTANCE

What can we help with?

Choose the issue and your exact seat location will be sent automatically.

PRESENTED BY YOUR SPONSOR
No App Download
Location Included Automatically
REAL-TIME ASSISTANCE

Give fans a direct line to the right team.

Fans can report spills, damaged seats, security concerns, service problems, and other issues without searching for an employee or missing the event.

  • Exact section, row, and seat attached
  • Alerts can be routed to the appropriate team
  • Fans receive confirmation that help is on the way
The Guest Zone Scheduler

Every event.
One permanent touchpoint.

Build an experience for each event, choose when it goes live, and Guest Zone automatically points every seat to the right page. No QR code swaps. No manual work on event day.

✓ Custom event branding
✓ Event-specific information
✓ Food, beverage, and venue links
✓ Promotions and merchandise
✓ Schedules and guest resources
Click on the image to demo
Real-Time Venue Operations

Know exactly where the problem is.
Right now.

Every Guest Zone submission can include the exact section, row, and seat. Your operations team sees the issue immediately and can route the response to the right department instead of searching an entire section.

  • Location-tagged alerts in the browser or mobile app
  • Fast routing to guest services, security, maintenance, or concessions
  • Clear issue details tied to the exact seat location
  • Faster response times and better event-day coordination
LIVE EVENT OPERATIONS
12 Active Requests
SEC 112 · ROW 8 · SEAT 14 Just now

Spilled drink — floor is slippery, need cleanup.

SEC 204 · ROW 3 · SEAT 7 2 min ago

Seat is broken, armrest detached.

SEC 108 · ROW 12 · SEAT 22 4 min ago

There is a guest yelling profanities and I have my daughter with me.

Automated Text Messages

Reach guests at the moments that matter.

When connected to your guest and ordering data, Guest Zone can automatically send timely text messages that encourage additional purchases, promote last-call opportunities, and gather private feedback after the event.

30 MINUTES AFTER AN ORDER

Encourage another purchase.

Follow up while the guest is still enjoying the event and make it easy to place an additional food or drink order.

BEFORE LAST CALL

Create one final revenue opportunity.

Alert guests before service closes and provide a direct link for one final food or beverage order.

AFTER THE EVENT

Gather private guest feedback.

Ask guests to rate their experience while the event is still fresh and give your team an opportunity to follow up.

Messaging availability depends on connected systems, guest data, and applicable consent requirements.

9:41 ● ● ●
GZ
Guest Zone Automated Guest Messages
30 MINUTES AFTER AN ORDER
Hi Alex, we hope you’re enjoying your order. Ready for another round? Tap below to order again.
Place Another Order
BEFORE LAST CALL
Last call is approaching. Place one final drink order before service closes for the evening.
Order Before Last Call
AFTER THE EVENT
Thanks for joining us tonight. Please take a moment to rate your experience.
Delivered
Why Guest Zone Wins

Built around the way live venues actually operate.

One physical touchpoint supports fan service, operations, commerce, communication, and sponsor engagement across every event.

100%

Seat Coverage

Every assigned seat becomes a direct digital touchpoint.

0

App Downloads

Fans tap or scan and open Guest Zone in their browser.

⌖

Exact Location

Section, row, and seat can be attached automatically.

↻

Automatic Updates

Schedule a new experience for each event without replacing signage.

$

More Revenue Paths

Connect fans to ordering, merchandise, raffles, offers, and sponsors.

⚡

Faster Response

Give operations teams immediate visibility into issues as they happen.