Feedback for Fitness Facilities

The lifeblood of every fitness facility is its member base. Unhappy members are quick to share their dissatisfaction on Google or Yelp decreasing the overall rating that most prospective members view prior to making their buying decision.

Although other factors can influence a bad review, most issues can and should be handled while the member is still in the facility.

Today’s fitness member always has their phone and is far more comfortable expressing their displeasure using technology instead of having an uncomfortable conversation in person with the manager.

Feedback solves both problems by allowing your members to be your eyes and ears by providing feedback in real-time without the awkward conversation with the decision-maker.

By the Numbers

Member retention is so important because a small 5% increase in member retention rate can increase profits anywhere between 25% and 95% for a gym.

Two interactions a month between staff at a health club and their members can reduce membership cancellations by up to 33%.

Engaging with customers in real-time is the #1 top marketing priority and challenge for marketers.

90% of consumers worldwide make the effort to read reviews before buying products.

Watch the Feedback for Fitness Explainer Video

Example Feedbacks

I’ve been here since 7am and the facility isn’t open.

Several trash cans are overflowing with trash.

The women’s bathroom is dirty and there’s mildew around the shower head.

The paper towels are empty in free weight area.

Treadmill #22 is stopping during my run.

The leg press has been broken for 3 weeks and there’s no “out of order” sign posted. Someone could get hurt.

Linda, the spin instructor, is great!

The pin is broken on the lat pull down machine.

Employees can use Feedback to alert management of issues and even remain anonymous

The janitor was sleeping in the break room when he was supposed to be cleaning.

Kevin, the sales associate, took a cash payment and didn’t put it in the register.

How Feedback Works for Fitness Facilities