How to Survive in an “Always On” Era

How to Survive in an “Always On” Era

As technology continues to advance, the digital world ceases to sleep, granting consumers constant and consistent access to the internet. The digital world offers instant gratification for consumers with information, products, and services right at their fingertips....
5 Reasons Customers Aren’t Coming Back

5 Reasons Customers Aren’t Coming Back

Customer loyalty plays a significant role in business success – so much so that increasing customer retention by just 5% can boost profits by as much as 95%. Yet, with major players like PayPal losing customers, retaining customers is growing increasingly...
3 Simple Ways To Guarantee Customer Loyalty

3 Simple Ways To Guarantee Customer Loyalty

Customers are the heart and soul of any business. Without them, many businesses would cease to exist. And yet getting them onside can prove costly, with the acquisition of one new customer costing five times more than retaining an existing customer. Though acquiring...
The Truth Hurts Before It Helps

The Truth Hurts Before It Helps

Raise your hand if you really enjoy hearing in detail all of the things that you’ve been doing wrong. Anyone? Well, you’re not alone. Hearing how you’ve disappointed the very people you would rather please is an assault on the ego. You’d like to think that people are...
Yelp is a Revenge Site

Yelp is a Revenge Site

As a business owner, you dread reading new Yelp reviews. Sure, you enjoy the warm fuzzies of the more positive comments, but you know that, at any moment, a nasty one-star review can splatter to the top of the list. These negative, rage-dripping reviews can do a lot...