The Truth Hurts Before It Helps

The Truth Hurts Before It Helps

Raise your hand if you really enjoy hearing in detail all of the things that you’ve been doing wrong. Anyone? Well, you’re not alone. Hearing how you’ve disappointed the very people you would rather please is an assault on the ego. You’d like to think that people are...
Yelp is a Revenge Site

Yelp is a Revenge Site

As a business owner, you dread reading new Yelp reviews. Sure, you enjoy the warm fuzzies of the more positive comments, but you know that, at any moment, a nasty one-star review can splatter to the top of the list. These negative, rage-dripping reviews can do a lot...
No One Likes Your Survey (Except You)

No One Likes Your Survey (Except You)

Your survey is fantastic, I’m sure. It asks all the right questions so you can get a really good sense of your customers’ experience with your business. You leave the forms out so that your customers will see them. You email them a link so they can fill them out...