What is Feedback?

Ultimate Customer Engagement Tool
Data Driving Change
Customer Retention Powerhouse
Watch How Feedback
Can Help Your Business
Keep a Real-Time Pulse on CX
Interview with Gina Chapa
VP Guest Experience
American Airlines Center
Hear Your Customers in Real-Time
Feedback provides a simple, non-confrontational way to solicit concerns and compliments from your customers before they leave with a bad taste in their mouth. They give you Feedback. You respond and address the issue. Everyone is happy.
Negative reviews hurt. But for every customer who bothers to complain in person, 26 other customers remain silent and never come back. Even worse, they post negative reviews online, leaving you with less business and little recourse. That hurts even more.
Register for Feedback and help your customers constructively complain today.

Get Back in the Driver’s Seat
Would you be able to drive a car well without being able to see any of the gauges? And what if you weren’t even able to sit in the driver’s seat, and had to operate the car from a distance. If a rattling sound was under the hood, would you ever hear it? If it was low on oil and the engine was minutes away from ceasing, would you have a clue? In other words, how can you drive a car without real-time feedback? This is essentially what a business without a real-time, instant customer feedback loop is attempting to do.
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Traditional customer feedback programs rely on paper or online surveys, that are often processed and aggregated weeks later, after being filled out by particularly willing customers. When the results finally make it up the chain, the customer is already upset and has moved on, and the results are given to people who are not in a position to address the situation anyway.
Empower your customers so that they can help you help them, and get back in the driver’s seat.

Thousands of Satisfied Customers – One Scathing Review

That’s all it takes to tarnish your business’ reputation online. Because even one negative review on Google, Facebook, or Yelp can stick out like a sore thumb, even among hundreds of positive ones. Plus, once they’re up, they’re almost impossible to remove (regardless if the complaint is legitimate or not) and can show up when people search your business even years later. To make matters worse, your best customers rarely leave reviews. They’re happy to patronize your business, week after week, and never think twice about posting online.
The sad truth is, negative word of mouth travels twice as far as praise for great service. And as a business, that leaves you at risk. That changes with Feedback.